Production Process Of Customized Explainer Videos

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Production Process Of Customized Explainer Videos

It’s easy to watch an animated explainer video and think that it’s easy to make one. It’s a daunting task to come up with a high-quality animated explainer video. In fact, a proper animated explainer video takes between 5-8 weeks. That’s because a top-notch explainer video requires a complete team of professionals from producers, voiceover artist, animators, scriptwriters to illustrators. Let’s look at the complete production process of animated explainer videos:

Customized explainer video production process # 1: Crafting the script

When looking to create a custom explainer video, the first thing you’ll need to do is organize a sit down with the chosen video production company. The video production company will ask you to supply them with your creative brief, which will highlight your business goals, your target audience and other vital and relevant details required to create the animated explainer video.  The video production company will then come up with the script.

Customized explainer video production process # 2: storyboard visualization

When you have the script on hand, the company will visualize the animated explainer video idea into a storyboard. A storyboard is mostly a sketch of the whole concept of the animated explainer video. Ideally, it’s a preview of the outlook of the animated explainer video.

Customized explainer video production process # 3: Voiceover

The voiceover artist takes the script and masters it. They can then start recording the voiceover. A voiceover is crucial because it injects the human essence in your animated explainer videos. They also mightily contribute to the emotion and tone of your animated explainer video.

Customized explainer video production process # 4: Characters and graphics

This is where you figure out the characters and graphics of your explainer videos. Graphics are merely images that you will implement in the video. When choosing characters and graphics, be sure to keep your audience, and branding in mind. Your audience will want something attractive and which they can identify with. Graphics and characters inject life into your explainer videos; which is why you should take them seriously.

Customized explainer video production process # 5: Animation

Once you’ve figured out your characters and graphics, it’s time to make them move. The company will make the movements based on the ideas of the storyboard. The best animation will make the video engaging and entertaining.

Customized explainer video production process # 6: Background music and sound

The final stage is to incorporate background music and sound effects. Sound effects and background music are critical to delivering the tone and emotions that make the animated explainer video compelling and memorable.

By |April 2nd, 2018|Blog|0 Comments